E-commerce has is a treasure trove of data waiting to be unlocked. Using the shipping addresses of your customers we can quickly map and show the highest concentration in the form of heat maps and what markets most of your sales are coming from. This is just the start. Once the customers are geocoded maphead then combines the experian credit card to the sale to better understand the demographic and mosaic makeup of the most profitable and frequent customers. Using this model we can then show where other customers are that match the existing in the highest concentration to target market to.